FitX starts small
Then scales online, through a pilot study at the Stanford Hospital, and a few key corporate sales contracts. By month 32, FitX expects to become an OEM supplier. Intel and Cisco have expressed interest in branding our product.
FitX is able to achieve a lower BOM cost after the first 100,000 units by achieving economies of scale. Once we reach the 100k volume mark, we can be sure Om will continue to sell well. Our suppliers can then offer us lower per-unit pricing on all the components which go into the headphones.